Friday, 26 January 2024

Media Choices

 Media Choices

Print

  • Posters
  • Flyers
  • Brochures
Video 
  • 30 Second TV Ad Style Promo 
Radio
  • 15 Second Audio Advert
Web
  • Website
  • Web Banner
Social Media 
  • Redesign/reinvigorate existing pages
  • Create a social media account
  • Facebook, Instagram, Twitter/X
Video - I will create a 30 second promotional video as it has been requested by my client to encourage people to visit The Angel and Harlequin Bistro as well as inform them that they can book for special events such as weddings and baby showers. Additionally, informing audiences what options they have available to them (I.e drinks and food) via shots of them within a montage like sequence. 

Print - I would create a poster that would include upcoming events such as Valentines day or quiz nights alongside a general advertisement for the restaurant to be posted around Killamarsh and Spinkhill as they're close to the location however, this could be furthered to around Sheffield to reach a wider audience. Furthermore, this could be extended to brochures which can inform audiences about The Angel and what they can expect upon visiting. I ultimately decided upon the poster and flyer as they were most suitable to other advertisements made by/for the client.

Radio - I would create a radio advert to branch out to another form of media to reach a wider audience which could be done and aired on Sheffield Radio to reach the local audience and inform about The Angel and why they should visit. 

Social Media - I could create social media posts (with the images coming from photoshop) including posters and short videos which I would do instead of a radio advert due to its less applicable nature to a local restaurant. These posts including upcoming events, food, drinks, staff etc.

Flyer

Unit 20: Flyer Planning (Visualisation Diagram) Draft Version Client Feedback - Flyer One issue which my client raised was the photo seen on...