Flyer

Unit 20: Flyer

Planning (Visualisation Diagram)

Draft Version

Client Feedback - Flyer

One issue which my client raised was the photo seen on the bottom of the flyer and the context surrounding it; the cake being not produced by the Angel & Harlequin. To rectify this, I used a different piece of photography which linked better with what the flyer was trying to advertise.

Now with the top image representing the 'slice of cake' and the bottom featuring the coffee as well as brunch; the restaurant's products could be clearly seen so audiences can gain an understanding of what kind of product the Angel & Harlequin sell. 

Unit 20: LO3 - Evaluation

Unit 20: LO3 - Evaluation

Final Products

Poster

Radio Advert

  Unit 20 - Voiceover for Radio Advert

(First Draft)

Welcome to The Angel and Harlequin where you can enjoy good food and good company. 

Located within the charmingly adorned arms of Spinkhill's somber streets, we provide a uniquely comforting experience.  

In the harsh winters you can step through our door into a place of decadent warmth and in the Summer into our vibrant gardens where you’ll be greeted by our staff, who won’t shy away from an interesting conversation while you order from our vast collection of drinks. Our selection varies from your traditional soft drinks and juices towards exotic spirits, cocktails and an endless list of wines which’ll pair perfectly with your meal of choice. 

From the U.S to Italy and your traditional Sunday roast: our dishes are constantly expanding to keep our menu fresh for subsequent visits. All of these are prepared by our passionate chefs which can cater to your dietary needs as you wish. Need something gluten free? Just tell our staff and we’ll get it to you right away. Feel free to join us for our special evenings featuring unique dishes chosen by our chefs just for you.  

Finally you can end your respite with mouthwatering desserts, suited to any and all sweet tooths.  

If you’re in need for a venue, we’re happy to accommodate for those special events like weddings and baby showers. 

As soon as you step back outside our doors, you’ll be counting down until your next visit. 

LO2: Advertising Campaign for a Client - Initial Planning

 LO2: Advertising Campaign for a Client - Initial Planning

Mind Map - Potential Clients

• Huddersfield Football Club (HTAFC) - Increasing ticket sales for 11-18 year old's via advertising in different media such as posters/print and social media posts. - Images of (wide shot) player scoring goal in front of fans within Huddersfield Stadium alongside other players. 

• UTC Sheffield CDM Department - increase post-16 applications for CDM via: social media, print and audio which feature student testimony. I will directly address new and potential students.

• Angel and Harlequin Bistro - To increase the no. people attending the restaurant and make audiences aware of upcoming events by way of posters advertising those events within and outside the restaurant in the local area as well as social media posts for a wider reach. This can be furthered with advertisements to encourage 16-25 year old's to join as front house staff or 20+ chefs. This done with images of the location, staff, food and drinks.

• The Pneumatics (Uncle's band) - To make people attend and buy tickets to potential gigs through posters and social media aged 15-40 (creating a social media account for the band).

• Eckington Air Cadets - To encourage people to join the Air Cadets as either a cadet (12-19) or staff member (20+) to train new members. This done by way of local poster advertisements, direct E-mails to potential staff members (previous cadets) and social media posts and radio advertisements. This can be furthered due to the connection with the RAF as a selling point.

• Robert Steer Driving Instructor - To encourage 17 year old's to take driving lessons (with Robert) in the local Sheffield area through posters pasted around the area, social media posts and adverts on cars.

• Tabby Teas Cat Café - To encourage 12-20 year old's (or general cat fanatics) to attend the café or adopt a cat. This can be done with posters around the city of Sheffield with pictures of the cats and the food/drinks in the café.

Angel and Harlequin - Target audience 

• age range: 20-50
• Gender: Male and Female
• Ethnicity: British & Italian/European 
• Social Grading: ABC1
• Location: North East Derbyshire
• Interests: Food, international cuisine, eating out, drinking

Invisible Fiction

Bridget is a 19 year old girl who enjoys going out with her friends and trying out local eateries together. She's an avid booze enjoyer but she loves gin and tonics with her favorite gin: Hendricks however, from time to time she will indulge in finer alcohol by way of her discerning palette and weakness for a good glass of (red) wine. Bridget lives within the Spinkhill area; born into a family of rich parents (B in the ABC1 scale). On Sundays her and her friends go out for lunch to enjoy a traditional Sunday dinner however, if their mood takes them, she will indulge in an evening meal with her best friend to typically enjoy a pizza or take advantage of menu specials. 

LO2: Risk Assessment & Contingencies

Production name:

Angel & Harlequin Promotional Video and Photoshoots

Location

The Angel & Harlequin Bistro

Contact information

18clementso@utcsheffield.org.uk

 

Risk	Likelihood	Consequences	Level of Risk	Pre-emptive	Response	Contingencies
Wet floors (Spilt food and drink)	Somewhat Likely	Falling: small Damage – Broken Appendage, Damaged Equipment	Medium	Watch out for uneven surfaces and be careful around equipment	First aid on hand	Film/take photos on a less busy day to avoid likelihood of spilt food and drink
Hot Food/Cooking Equipment, boiling water	Somewhat likely	Scolding	Medium	Be careful around hot plates, stay away from chefs when cooking	Cool, damp cloth	Take photos/film when kitchen is quieter to avoid coming into contact with harmful materials due to lack of space
Other customers	Somewhat likely	Tripping, dropped food and drink, damaged equipment	Medium	Stay away from other customers, keep people aware of your presence	First aid on hand, back-up equipment	Film/take photos at a time or day when the restaurant is less busy to avoid bumping into other customers
Dropping Equipment	Unlikely	Damaged Equipment	Low	Grip camera firmly	Back-up camera or phone	Delay filming unit equipment is replaced; next time using protective casing to prevent damage if dropped again
Chemical Exposure (cleaning equipment)	Unlikely	Breathing/ eyesight problems	Medium	Stay away from cleaning equipment, keep away from eyes and mouth	Water to wash acidic sprays out	Have an on-site-doctor or another trained medical professional
Fire	Unlikely	Scolding/burns	Medium	Ensure all staff has undergone fire safety training	Fire extinguisher	Reschedule filming/ photography to a date when damages are resolved

 

Production name:

Angel & Harlequin Poster, video and Brochure Production/ editing

Location

UTC Sheffield City Centre

Contact information

18clementso@utcsheffield.org.uk

 

 

Risk	Likelihood	Consequences	Level of Risk	Pre-emptive	Response	Contingencies
Extended use of computer screens	Likely	Eyestrain	Low	Use a lower brightness setting	Take a break between editing	Next time edit in smaller time frames to have the least exposure to bright screens as possible
Loose Wires	Likely	Falling	Medium	Tape down wires	First aid on hand	Edit in another location where this risk is absent (i.e. on a phone)
Back Strain	Likely	Back pain-scoliosis (minor)	Low	Use a soft, comfy, adjustable chair	Take breaks between editing	Edit in another location which avoids this issue (like on a bed)
Computer Crash	Somewhat likely	Loss of work	Medium	Back-up and save work constantly	Edit on your phone or other device	Bring a back-up computer next time
Electrical Fire	Unlikely	Scolding/burns/ destroyed equipment	Medium	Understand/ educate yourself on risks of electrical fires (causes and solutions)	Carbon Fire extinguisher	Edit on a phone or other device