Monday, 13 November 2023

LO3: Promo Video & Poster

Media Choices


Promotional Video

Scripts

(First Draft)

Welcome to The Angel and Harlequin where you can enjoy good food and good company. 

Located within the charmingly adorned arms of Spinkhill's somber streets, we provide a uniquely comforting experience 

In the harsh winters you can step through our door into a place of decadent warmth and in the Summer into our vibrant gardens where you’ll be greeted by our staffwho won’t shy away from an interesting conversation while you order from our vast collection of drinks. Our selection varies from your traditional soft drinks and juices towards exotic spirits, cocktails and an endless list of wines which’ll pair perfectly with your meal of choice. 

From the U.S to Italy and your traditional Sunday roast: our dishes are constantly expanding to keep our menu fresh for subsequent visits. All of these are prepared by our passionate chefs which can cater to your dietary needs as you wish. Need something gluten free? Just tell our staff and we’ll get it to you right away. Feel free to join us for our special evenings featuring unique dishes chosen by our chefs just for you 

Finally you can end your respite with mouthwatering desserts, suited to any and all sweet tooths.  

If you’re in need for a venue, we’re happy to accommodate for those special events like weddings and baby showers. 

As soon as you step back outside our doors, you’ll be counting down until your next visit. 

Unit 20 Promotional Video Voice-over Script


Do you enjoy a nice traditional meal and have a weakness for a good glass of wine? Well look no further than The Angel and Harlequin. Stuck with kids? Take the whole family down. Looking for a relaxing evening on that date with your one true love, or even a good mate; we will accommodate. 

With an abundance and variety of alcoholic beverages to choose from your favourite tipple (or something more fitting for the kids) enjoy a nice, refreshing swig whilst you drink in the savoury and cosy scenery. Just enjoy a chat, whether it be with the one sat across from you or our always friendly and accommodating staff. 

As nice as our drinks are (which they really are), let's get to why you're actually here. The food. 

Expertly crafted, cooked and seasoned to perfection by our hard working (and conversationally unique) chefs. 

So join us for a night, attend one of our special evenings, be part of an experience you'll want to come back to again and again and again. 


Storyboards





Promotional Video - https://youtu.be/e9yx_O9Gg0U


Client Feedback - Promotional Video


Initially, when discussing the campaign with my client, I was given a short brief and description of what they wanted to see in a promotional video.


After creating the first draft of a VoiceOver script (see the draft script above), I sent it to my client for feedback. Following this, I created a new script that would further fit the brief and include client feedback.

Visualization Diagram (Poster)



Producing Poster


Initially I began with a wide crowded shot which denoted customers of the Angel partaking in a function and afternoon tea to signify the client's slogan (good food and good company) with welcoming (smiling) faces. This was ultimately different from the initial design however, fits the brand/image that the client wants to reflect in their advertisements. A spoken quote from the client manager (Chris Norfolk) stated 'I prefer the photos showing people enjoying their time at the restaurant together, gives people the right idea of what they can expect.'


Next I added graphical elements including the business logo so that the brand was represented as well as informing audiences about the location and contact details, as well as what events the business supports (functions) which links into the main image.


Lastly I added the company slogan at the top left corner in a serif styled font which is conventional with other advertisements from the company's brand. This being consistent with another tagline which further advertises the special evening offers that the restaurant provides such as fish nights whenever they're planned. 
Client Feedback - Poster


Following this client feedback I edited my poster.


However, this made the logo harder to read therefore, I edited the poster one more time to create two final versions.








No comments:

Post a Comment

Flyer

Unit 20: Flyer Planning (Visualisation Diagram) Draft Version Client Feedback - Flyer One issue which my client raised was the photo seen on...