Budgets, Consequences and Constraints
Constraint: A constraint factor which limits the ability of a producer to create a product. These can be physical (locations, lack of resources or staffing) or environmental (time, weather, season etc.). Differently to physical constraints, environmental constraints are uncontrollable. Examples of constraints can be seen in Game of Thrones such as time - production schedule and young actors have set working hours.
- Magazine - Time constraints, model access, location, work constraint (e.g. page count), accessibility to equipment
- TV Advert - Access to actors, locations, equipment, watershed requirement dependent on material shown, special effects, time
- Game Levels - Engine problem, software accessibility and technical problems, ease of use, developers, budget, time, advertising, platform, storage problems
- Social Media Page - Word limit, algorithm recommendations, video time limit, short form content, platform, copyright, audience reception
- Website - experienced developers, technical difficulties, layout and format, fonts that must appeal to novice users
- Radio Show - lack of visual elements, time limits on shows, producers and hosts
- YouTube Video Series - Lack of normal funding, dependence on YouTube algorithm
Consequences: Delays and accidents can happen in filming such as Daniel Craig tearing his ACL during the filming of Specter, delaying filming.
Branding: The use of colour, font, imagery/logo to represent a company e.g. McDonald's golden arches. This gives a sense of recognition, ties products to company, creates worth in a product.
Campaign: A series of adverts, across varied, carrying the same message or promotion of a product.
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