Unit 20: Key Terms
Connotation: What something implies (e.g. a business suit connotes wealth and power)
Denotation: What something is//what you see within a media product (e.g. the business suit)
Demographic: People that are classed into a certain group based off their backgrounds, gender, age and interests (e.g. a female demographic)
Iconography: Visual images and symbols represented within a media product that have a certain inference (e.g. slug cat is iconography for Rain World)
Branding: The way in which a media product is advertised or shown to be identified (use of font, images, colors and symbols to convey the branding of a company)
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